And that's exactly what I just did.
Let's be honest.
I can't be the only one out there exhausted by increasing lead costs.
Testing to just see lead gen costs skyrocket.
So I went back to the drawing board.
I wanted 2 things:
An EFFECTIVE ad.
And ad that I didn't have to keep changing.
Something that wasn't going to fluctuate with market swings.
Bascially stability in an ad.